ZariZar
The luxury Indian shawl company partnered with the Parsons School of Design to upgrade their market strategy, brand identity, and web design. I worked on the brand identity alongside two teammates and took ownership of the web design.
Role
Lead UX Design, Branding
Timeline
Oct - Nov 2025 (4 weeks)
Tools
Adobe Illustrator, Figma
A visual ode to the unbroken lineage of Deccan craftsmanship. The looping symbolizes continuity, culture, and legacy. Past and present in one form, embodying a story that will continue to live.
We felt it a priority to not only highlight the legacy and how the company came to be, but the female artisans that weave the scarves and the story within the art form they carry and continue to pass down through generations.
A massive thank you to the team at ZariZar for this amazing opportunity! I feel so grateful to have been invited to act as a part-time UX consultant after this experience and look forward to future work together.
ZariZar
The luxury Indian shawl company partnered with the Parsons School of Design to upgrade their market strategy, brand identity, and web design. I worked on the brand identity alongside two teammates and took ownership of the web design.
Role
Lead UX Design, Branding
Timeline
Oct - Nov 2025 (4 weeks)
Tools
Adobe Illustrator, Figma
A visual ode to the unbroken lineage of Deccan craftsmanship. The looping symbolizes continuity, culture, and legacy. Past and present in one form, embodying a story that will continue to live.
We felt it a priority to not only highlight the legacy and how the company came to be, but the female artisans that weave the scarves and the story within the art form they carry and continue to pass down through generations.
A massive thank you to the team at ZariZar for this amazing opportunity! I feel so grateful to have been invited to act as a part-time UX consultant after this experience and look forward to future work together.
Diana Chalakova
MFA, Design and Technology
Parsons School of Design
BA, Psychology
University of Washington
Certificate, Human-Computer Interaction for User Experience Design
Massachusetts Institute of Technology
ZariZar
The luxury Indian shawl company partnered with the Parsons School of Design to upgrade their market strategy, brand identity, and web design. I worked on the brand identity alongside two teammates and took ownership of the web design.
Role
Lead UX Design, Branding
Timeline
Oct - Nov 2025 (4 weeks)
Tools
Adobe Illustrator, Figma
A visual ode to the unbroken lineage of Deccan craftsmanship. The looping symbolizes continuity, culture, and legacy. Past and present in one form, embodying a story that will continue to live.
We felt it a priority to not only highlight the legacy and how the company came to be, but the female artisans that weave the scarves and the story within the art form they carry and continue to pass down through generations.
A massive thank you to the team at ZariZar for this amazing opportunity! I feel so grateful to have been invited to act as a part-time UX consultant after this experience and look forward to future work together.